Shanghai Media Group (SMG) Dragon TV
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Shanghai Media Group Awarded BDI China’s Largest Open Newsroom Project Design and Development
- Design & Development
- Fabrication, shipping and installation
- Grid Design and Direction
- Lighting Design and Direction
- Mitsubishi DLP video wall
- Panasonic 103″ plasma
- LED video window
- CK RGB LED color changing lights
BDI developed a complete open newsroom environment for SMG in their main facilities’ 5 story lobby. The design was fully integrated in and around the building’s structural columns and multi-floor architecture. These structural elements helped lend support for a custom grid package design, also becoming an integral part of this sophisticated environment. SMG’s existing long and narrow News Ingest room was repurposed to become an important part of the background from the main news desk.
BDI incorporated a large multi-performance video wall display and 103” touch screen, seamlessly integrated and built around the lobby’s glass elevator. This allowed the design to merge in harmony with the existing structure. Positioning of the large electronic wall gave full support to multiple set venues within the open studio and newsroom, including talent “walk and talk” interaction with the video wall and 103” touchscreen. A stand-up area was also designed for SMG to utilize the very latest in Immersive Graphics technology. A relaxed, yet sophisticated interview venue was strategically positioned to also use the video wall along with the main newsroom, showing the humanity of SMGs newscasts.
SMG / Dragon TV gets a daily news audience of approximately 150-200 million viewers!